Would you trade a Pontiac for a Harley?

by | Jul 9, 2007 | Uncategorized

Everyone knows what Marc-Hans Richer did with Oprah and The Apprentice, but did it work for Pontiac? And will it work for Harley-Davidson now that they’ve recruited him? “Would anything work to push GM/Pontiac sales up?” you might answer. After all,...

Hidden in Plain View

by | May 2, 2007 | Branding

We spend our lives marketing the travel industry and destinations and yet it was my client, Bill Talbert, the president of the Greater Miami Convention and Visitors Bureau who showed me this genius bit of architecture that was hidden in plain view. Why EVERY hotel...
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