by Bruce Turkel | Jul 13, 2010 | Uncategorized
I’ve been doing a lot of thinking about labels lately and questioning how much impact they have on behavior. What I’m wondering is if names can be the harbingers of action or if that’s just a shallow and ultimately worthless supposition. About a year ago I wrote a...
by Bruce Turkel | Jun 4, 2010 | Uncategorized
So many gulf coast beach destinations are telling consumers that their beaches AREN’T fouled that I can’t help but wonder how robust their businesses must have been before the oil spill. As I recall, a prolonged recession, increased competition, reduced consumer...
by Bruce Turkel | Sep 21, 2009 | Uncategorized
World’s 2 most valuable brands: Coca-Cola, IBM By Emily Fredrix/The Associated Press/September 18, 2009 Consumers lost trust in brands this year as the recession deepened, according to an industry report released Thursday, although longtime staples Coca-Cola and...
by Bruce Turkel | Aug 11, 2009 | Uncategorized
AdAge reported that Toyota is thinking of firing its ad agencies and doing everything in-house. My friend Andrew Jaffee has some interesting comments: Toyota spends $900 million in measured media in the U.S. alone, according to Nielsen. That means they’re...
by Bruce Turkel | Jun 22, 2009 | Uncategorized
Owen Frager’s compelling review of Social Media’s significance: As Iranians defy Supreme Leader Ayatollah Ali Khamenei’s warning that there will be blood on the streets of Tehran if there are continued protests, it’s now clear that there are indeed...
