by Bruce Turkel | Jan 17, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. How to Increase Your Value. I spoke at a conference a few weeks ago. The theme of my talk was “How to increase your value.” When I was done, someone came up to me with their hand outstretched and a big smile on their face. “My company needs...
by Bruce Turkel | Jan 10, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Your Function is Cost of Entry You’ve spent most of your life getting really good at what you do. College, maybe graduate school, an internship, entry-level jobs, climbing up the ladder – learning, improving your skills, honing your...
by Bruce Turkel | Jan 25, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?
Click HERE to watch the video. Back in the days of disco, people would dress to impress before they went out for a night of drinking and dancing. Women feathered their hair, slathered on their teal eye makeup, and slipped into their glitteriest cocktail dresses or...
by Bruce Turkel | May 4, 2021 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE if you’d rather watch the video. Do you know who Rachel Hollis is? If so, have you watched her fall from grace? In a nutshell, Hollis is the author of Girl, Wash Your Face, and Girl, Stop Apologizing. Hollis was the...
by marketing.bruceturkel | Dec 18, 2019 | Branding, Building Brand Value
An article about Hyundai’s new Genesis in Road & Track Magazine caught my eye: “Genesis has always offered good value. Now, it’s starting to offer an identity.” Reading the first two paragraphs I knew this article was for me. And for you. “Value is great. Money...
