by Bruce Turkel | Dec 18, 2008 | Uncategorized
VIA guest blogger Owen Frager: Instinctively, every small business owner understands the importance of brand equity, even if they may not be able to define the idea. Marketing-speak aside, brand equity is how your customer recognizes why you are different and better...
by Bruce Turkel | May 7, 2007 | Branding
Recent weather disasters in Kansas, New Orleans, Mississippi, Europe and so on should remind every destination, DMA, hotel group and others about the critical importance of a crises recovery plan. Tux Turkel (no relation as far as I know) wrote a very good article on...
