by Bruce Turkel | Jun 18, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
When I was in high school one of my part-time jobs was working as a bagboy at the local supermarket. Even though the walls were plastered with signs that said, “Carry-out is a Publix service. No tipping please,” we bagboys stuffed our pockets with the single dollar...
by Bruce Turkel | Mar 5, 2013 | Uncategorized
The most exciting and profitable part of my business is often also the most frustrating — valuing our ideas. After all, clients don’t come to us because they want to be patrons of the arts. They call us up and hire us because they have a problem and they need to find...
by Bruce Turkel | Jan 29, 2013 | Branding, Keynote speaking
Sometimes you get exposed to a new viewpoint from a unique venue that you weren’t expecting. To that point, I’m sitting on a panel in a university auditorium listening to one of my fellow panelists talk about the subject of our conference. I’ve already prepared my...
by Bruce Turkel | Jan 22, 2013 | Branding, Bruce Turkel
My friend and client, Juan, went on a holiday a couple of months ago. Juan’s from a small town in the Pyrenees, just outside of Barcelona, and he was going back home with his wife and kids for a two-week vacation. Unfortunately, it turned out to only be a one-week...
by Bruce Turkel | Jan 8, 2012 | Uncategorized
I’m sitting in a marketing committee meeting at the Greater Miami Convention & Visitors Bureau (GMCVB). The GMCVB is a very long-term client of ours and a great example of a client who ‘gets it.’ As with most committee meetings, we go around the room and each...
