by Bruce Turkel | Oct 17, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video The Difference Between Clever and Clear Years ago, my parents’ restaurants introduced a new product to their pizza and hotdog menu: chicken sandwiches. Their marketing guy suggested encouraging customers to try the new sandwich by handing...
by Bruce Turkel | Sep 12, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video Was Jimmy Buffett’s Death Coincidental or Ironic? I ask because coincidence and irony are words people often mix up. Simply put, coincidence means the act or condition of coinciding. On the other hand, irony means using words to express...
by Bruce Turkel | Jan 17, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. How to Increase Your Value. I spoke at a conference a few weeks ago. The theme of my talk was “How to increase your value.” When I was done, someone came up to me with their hand outstretched and a big smile on their face. “My company needs...
by Bruce Turkel | Dec 26, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Smile Sir Charlie Chaplin wrote the melody for the tune Smile in 1936 for the film Modern Times. The lyrics weren’t added until 1954. Since then, the song has become a popular standard of the classic song book, recorded by everyone from Nat...
by Bruce Turkel | Nov 29, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Are you living for the weekend? The other morning, I hopped into an elevator and hit number 27 on the way up to a meeting. I looked over and saw one of the people I was going to meet standing in the elevator behind me. “Good morning.” I said...
