The Art of Story Selling

Many people who make speeches and presentations think speaking is about communicating facts. Because they’ve read books on public speaking or have listened to the old three-step plan for making a presentation, “Tell them what you’re going to tell them, tell them, tell...

What Do Baby Boomers Want, Anyway?

Maybe you’re like me, a relatively stressed out college educated boomer professional (remember when we were called yuppie scum?) trying to figure out how to run a business, a marriage, a family and a life in our exciting new world of tech connectivity, increased...

Toyota Flirts With Going It Alone

AdAge reported that Toyota is thinking of firing its ad agencies and doing everything in-house. My friend Andrew Jaffee has some interesting comments: Toyota spends $900 million in measured media in the U.S. alone, according to Nielsen. That means they’re...
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