How To Generate Buzz

In today’s social media-savvy world, one of the most important things you can do to increase your opportunities is to generate buzz. There are a number of activities you can undertake to increase your public perception and generate the kind of buzz that has the...

I Have No Idea What I’m Doing

When I started my business my father called my action “the confidence of ignorance.” I didn’t really know what I didn’t know so I held my nose and jumped right in. And with some long hours, perseverance, the hard work of lots of great people, and some good luck it...

Dying To Be In Facebook

Has anyone else noticed the recent rash of Millennials hurting themselves or dying preventable deaths falling off of waterfalls, mountains, and bridges? A 26-year old from San Ramon “…hiked with three other people to the peak of Half Dome. She fell 600 feet to her...

The Five Rules for Creative Success in 2011

Seems like many of the blogs I read just posted their best or worst of lists for 2010. I thought maybe it would be a little more useful to create a list of five important ideas for marketing success in 2011. 1 The Future Started Yesterday. When I speak on social media...

The Death of the Business Card

I’m sitting here in the mezzanine level of the Grand Ballroom in Collingswood, New Jersey, waiting for my turn to get up in front of the crowd and talk about Building Brand Value. It’s interesting to be in the balcony of this restored Scottish Rite temple watching the...
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