by Bruce Turkel | Feb 9, 2009 | Building Brand Value
I was talking to Mark, my new business guy, and he wanted to know if I respond to the new business leads I find with Google Alerts. When I told him I do, he asked what my success rate was. It didn’t take a second of thought to come up with the answer – almost...
by Bruce Turkel | Feb 4, 2009 | Uncategorized
A couple days ago I posted a notice on Twitter that I was speaking at the SMPS (Society for Marketing Professional Services) and invited my Twitter followers to attend. John David, principal in David & Garcia PR took me up on my offer. On the way there I checked...
by Bruce Turkel | Dec 22, 2008 | Uncategorized
Our wish for our clients – and all marketers – is that they focus on the message instead of the sale. Shift your marketing focus away from telling the consumer what we think they need to a message that focuses on what the consumer wants. You want to be successful in...
by Bruce Turkel | Jun 22, 2008 | Uncategorized
Wonder what Twitter is? Don’t understand Podcasting, Social Media or Blogs? How about Online Photo Sharing? Now you don’t have to ask your sister’s twelve-year old and watch him roll his eyes. Instead, point your browser to CommonCraft.com. It is a...