by Bruce Turkel | May 26, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
When I was a kid growing up on Miami Beach, the public service announcements we saw regularly were about the evils of littering and the dangers of silos and rock pits. Because of the constant brainwashing I received, I am a virulent anti-litterer. So much so that when...
by Bruce Turkel | May 18, 2014 | Branding, Keynote speaking, Marketing & Advertising
Are you mature enough to remember when radio was a significant influence in your life? I wasn’t old enough for the golden age of radio – Amos N Andy, The Thin Man, Tommy Dorsey, and the like – but for me radio was the soundtrack of my childhood in the sixties and...
by Bruce Turkel | May 5, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Walking into a meeting, church or synagogue, or maybe a theater, I’m sure you reach into your pocket and turn off the volume on your phone. But because not everyone is as thoughtful and considerate as you, a phone invariably rings during the presentation. Sadly,...
by Bruce Turkel | Nov 4, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
In 2008 we pitched a piece of business that we really wanted and needed. The new business effort was a hard-fought battle and after numerous presentations our potential client told us the committee had narrowed it down to us and one other agency. The problem was we...
by Bruce Turkel | Aug 27, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
This email showed up on my phone this morning (yes, the name was changed to protect the hapless): Can you believe it? This person wants to showcase their portfolio, wants to work with us, and ultimately wants to generate revenue, and this is what they...
