The American market just changed forever.

A startling shift is changing the demographics of the world’s most important market. 2012 is the first year in history that non-Hispanic white births in the United States will no longer be the majority. According to The New York Times, “in the latest sign of the...

The Tools Change. The Rules Don’t.

Have you noticed what’s going on? Everything might seem pretty normal but without noticing, the world of media and marketing continues to change at lightning speed. Without warning, the newly crowned Holy Trinity of social media marketing — Twitter, Facebook,...

But Enough About Me. What Do You Think About Me?

Creative designer David Kustin was sitting comfortably behind a steaming cup of coffee at our conference table. He was starting to tell me about his background and how he got into the branding business. “I’m a South Florida native,” he said. (I’m a South Florida...

My Blog Got Me Thrown Out Of An Airplane.

I write this blog for a lot of reasons — to open a line of communication with you, to have a forum for my thoughts, to impose the discipline to think and write, to generate speaking gigs and new business for my advertising agency, and to build my brand. But thanks to...
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