The Four “A”s Of Travel Marketing

In the last few weeks I’ve had a particularly busy travel schedule. I’ve spoken at conferences in Anaheim, San Francisco, New York, Houston, and twice in San Juan. Over the next few weeks, I’ll be visiting Texas, New Jersey, Colorado and Mallorca and even more places...

Unmashing a Mashup

According to web technologist Cameron Adams, a mashup is “a song created by blending two or more other songs.” In analog terms, a mashup is a musical collage made up of bits and pieces of other songs, sound effects, and audio files. But while you can look at a collage...

What’s Even Better Than Being Lucky?

A revelation on luck from four different encounters: Number One: Last week I ran into Andy Bernstein, an old friend of mine from college. Andy and I only had a few minutes together in the elevator but we quickly reminisced about the fun we had in school and the few...

The Art of Story Selling

Many people who make speeches and presentations think speaking is about communicating facts. Because they’ve read books on public speaking or have listened to the old three-step plan for making a presentation, “Tell them what you’re going to tell them, tell them, tell...

Getting More

I was at the Qwest Center in Omaha last week, getting ready to make a presentation to a great group of meeting professionals when the phone in my pocket buzzed. The text message was from my friend David: “@ meeting w/5 directors & 20 lawyers. Thought would be good...
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