The Branding Transformation of Glen Beck

A year or so back, I was on the road somewhere and flipping through the channels on the TV in my hotel room when I came across a new FOX show featuring Glen Beck. I watched for a few minutes and while I didn’t agree with what Beck had to say, I thought he was...

THAT’S What I Wanted To Tell You About.

Last week I did a one hour interview on a local radio station. But that’s not what I want to tell you about. This week the program director of a national radio show asked if I had any samples of interviews I’d done he could listen to. But that’s not...

Fishing For New Business

I was talking to Mark, my new business guy, and he wanted to know if I respond to the new business leads I find with Google Alerts. When I told him I do, he asked what my success rate was. It didn’t take a second of thought to come up with the answer – almost...

Twitter Comes Full Circle

A couple days ago I posted a notice on Twitter that I was speaking at the SMPS (Society for Marketing Professional Services) and invited my Twitter followers to attend. John David, principal in David & Garcia PR took me up on my offer. On the way there I checked...
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