by Bruce Turkel | Aug 25, 2025 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Cracker Barrel’s Logo Backlash Isn’t the Point. Brand Responsibility Is. Why Responsible Rebrands Protect Customers, Employees, Shareholders, and Culture Click HERE to watch: Cracker Barrel’s Logo Backlash Isn’t the Point Cracker Barrel recently rolled out a rebrand...
by Bruce Turkel | Aug 19, 2025 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
MS NOW Rebrand: Why MSNBC Changed Its Name Inside the strategy behind MS NOW, the rebrand that signals survival, not style, for a media giant. Click HERE to watch: MS NOW Rebrand: Why MSNBC Changed Its Name MSNBC is changing its name. Here’s what happened, and why...
by Bruce Turkel | Aug 11, 2025 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Simplify Your Sales Message. Why Over-Explaining is Costing You Sales Stop Talking Yourself Out of Sales and Start Closing More Deals Click HERE to watch: The Power of Simplifying Your Sales Message I grew up in Miami Beach back when our TV menu had just four options:...
by Bruce Turkel | Jan 16, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video Sadness or Euphoria? Billy Joel is one of the greatest songwriters in modern American music. In my book, Joel stands tall alongside Stevie Wonder, James Taylor, Carole King, Jackson Brown, Bob Dylan, Paul Simon, Smokey Robinson, and Bruce...
by Bruce Turkel | May 16, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. Why Do You Blog? This blog was born in June 2007. Since then, it has come out every single week without fail. Because the posts should be timely and relevant, they’re generally not written too far in advance. Unfortunately, that sometimes...
