by Bruce Turkel | Apr 12, 2011 | Uncategorized
Some revolutions start with a bang. “The shot heard ‘round the world” is how Ralph Waldo Emerson waxed poetic about the opening salvos of the American Revolution at the battles of Lexington and Concord. About 135 years later, “The shot heard ‘round the world” was used...
by Bruce Turkel | Nov 16, 2010 | Uncategorized
In the great world of marketing there are many subsets of practices and practitioners. Advertising, branding, promotions, public relations, and online marketing are perhaps the most widely known but there are lots of others. Theoretically they’re all concerned...
by Bruce Turkel | Aug 11, 2009 | Uncategorized
AdAge reported that Toyota is thinking of firing its ad agencies and doing everything in-house. My friend Andrew Jaffee has some interesting comments: Toyota spends $900 million in measured media in the U.S. alone, according to Nielsen. That means they’re...
by Bruce Turkel | Apr 1, 2008 | Uncategorized
By guest blogger: Jennifer Patterson, AdWeek There was a time at the agency when the floor squished as you walked from reception into the kitchen. The squish eventually migrated from reception to one of the offices and soon became a sort of character in the office....
by Bruce Turkel | Dec 3, 2007 | Branding
Want to build a brand that will mean more to your members than their morning coffee? The first step is to understand that it’s not really about branding at all—it’s about building a relationship. By: Bruce Turkel Starbucks equals community. Apple equals...
