by Bruce Turkel | Jan 9, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Experience Economy We live in a consumer society. Companies produce products and incent consumers to purchase. Media and marketing professionals build programs to create desire for those products, giving consumers more and more reasons to buy. And mass culture is...
by Bruce Turkel | Jan 3, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Forgive and forget. I just read this post from my parenting guru, David Altshuler, and I thought it was meaningful and important enough to share with you. Next week we’ll get back to the subject of building brand value and making it All About Them, this week...
by Bruce Turkel | Dec 20, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Even Idiots Don’t Like Being Told They’re Idiots.Years and years ago I came up with a brilliant idea for attracting new business. In my daily scouring of newspapers, magazines, and other media (thankfully this was before the Internet) I’d look for...
by Bruce Turkel | Dec 5, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Saying No To Business. My buddy Mike and I were driving back to the Albuquerque airport early on a frosty November morning. We had just enough time for a hot cup of coffee and a breakfast burrito before we took off for New Orleans. Before long we passed a sign for...
by Bruce Turkel | Nov 28, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
eBah Humbug.I readily admit that this post is going to piss some people off. Especially the ones who were nice enough to send me the gratuitous greetings that inspired this rant. But please bear with me and read on. You’ll find there’s something valuable...
