How You Can Help The Victims of Hurricane Sandy.

I usually write about branding and creativity but here’s something a little more important this week – a developing list of ways to help the victims of Hurricane Sandy. Thanks to David Cohen for the research. HOW YOU CAN HELP: Red Cross The Red Cross has started a...

3 Cheap Ways To Build Your Brand (Or Become Mayor).

A partner in a successful medical services company had a problem. Her business was undergoing a number of new competitive challenges as larger, national businesses had begun to market to her clients. Worse, they were offering genericized services at significantly...

Do You Hate Meetings?

Do you hate meetings? I sure do. Surprising because I sit through so many of them, but I find that most meetings are a complete waste of time. And while all meetings are different, what I’ve found is that they’re all populated by the same characters. After hours of...

It’s 2012. Where Is My Jet Pack?

The other day Peter Shankman tweeted, “After 16 hours of travel, I just really need to ask: It’s 2012. Where the hell is my personal jet pack?” That got me thinking, “Yeah! Where the hell IS my personal jet pack?” We’ve pretty much gotten everything else we were...
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