by Bruce Turkel | Oct 1, 2012 | Branding
Do you hate meetings? I sure do. Surprising because I sit through so many of them, but I find that most meetings are a complete waste of time. And while all meetings are different, what I’ve found is that they’re all populated by the same characters. After hours of...
by Bruce Turkel | Sep 24, 2012 | Branding
The other day Peter Shankman tweeted, “After 16 hours of travel, I just really need to ask: It’s 2012. Where the hell is my personal jet pack?” That got me thinking, “Yeah! Where the hell IS my personal jet pack?” We’ve pretty much gotten everything else we were...
by Bruce Turkel | Aug 20, 2012 | Branding
Take a look at Mazda’s logo. Notice anything strange? How about that all the letters are lower case except the D which is upper case (the Z could be either upper or lower case). Is that a good use of designer license or is it lazy typography? Does it matter? How about...
by Bruce Turkel | Aug 13, 2012 | Branding
Every day I get emails from salesmen asking me to forward their note to the “proper person in my office” who handles whatever it is that they’re selling. I’ll bet you do too. Do they think we’re going to drop what we’re doing and bird-dog their sales leads for them?...
by Bruce Turkel | Jul 15, 2012 | Branding
According to legend, a teenage Lana Turner was discovered at Schwab’s Pharmacy in Los Angeles. For years, Schwab’s was the place where actors got together to chat and exchange gossip. According to a website devoted to the pharmacy’s history: “In the ’30s and ’40s you...
