by Bruce Turkel | Oct 19, 2010 | Uncategorized
I’m sitting here in the mezzanine level of the Grand Ballroom in Collingswood, New Jersey, waiting for my turn to get up in front of the crowd and talk about Building Brand Value. It’s interesting to be in the balcony of this restored Scottish Rite temple watching the...
by Bruce Turkel | Aug 31, 2010 | Uncategorized
A few weeks ago I posted a story on customer service (Heart Surgery, Thomas Edison, and Customer Service. Click here to read the story). Specifically I wrote about how despite a very successful medical procedure, shoddy treatment created such a poor impression. Lots...
by Bruce Turkel | Aug 3, 2010 | Uncategorized
Between now and 2014, 10 Boomers will turn 50 years old every minute. By 2030, 20% of Americans will be 65+. What’s most remarkable is that most of them will live at least 25 years more, creating the largest and wealthiest generation in the history of the United...
by Bruce Turkel | Jul 27, 2010 | Uncategorized
After almost every punch line, a googly-eyed, sweating Rodney Dangerfield would tug at his tie and utter his famous line, “Awww, I don’t get no respect.” Seems to me the entire travel and tourism industry could do the same thing. Tourism is a trade that encompasses so...
by Bruce Turkel | Jul 13, 2010 | Uncategorized
I’ve been doing a lot of thinking about labels lately and questioning how much impact they have on behavior. What I’m wondering is if names can be the harbingers of action or if that’s just a shallow and ultimately worthless supposition. About a year ago I wrote a...
