by Bruce Turkel | Jul 13, 2010 | Uncategorized
I’ve been doing a lot of thinking about labels lately and questioning how much impact they have on behavior. What I’m wondering is if names can be the harbingers of action or if that’s just a shallow and ultimately worthless supposition. About a year ago I wrote a...
by Bruce Turkel | Jun 10, 2010 | Uncategorized
It’s interesting. I’ve been writing blog posts on branding for a few years now but nothing’s gotten the attention, or generated as many comments, as my last post – Did Hitler Wear Hanes? It seems everyone’s got a strong opinion and those...
by Bruce Turkel | Jun 7, 2010 | Uncategorized
Right now the oil moving inexorably towards our coastline is on everybody’s mind. The media has created the 24-hour news feed, the battle lines have been drawn between BP and the pelicans, and consumers are hanging onto the edges of their seats for the next update....
by Bruce Turkel | Feb 1, 2010 | Uncategorized
Everyone I know has been asking my take on Apple’s name for their new device – the iPad. Frankly I think the naming choice is typical Apple M.O. — they pick the name they want and damn the torpedoes. It’s a take on the old riddle: Q: Where does a 900 lb....
by Bruce Turkel | Jan 13, 2010 | Uncategorized
My friend Andrew Jaffee writes the kinds of articles that make me wish everyone could read them and that I had written them. I can’t do much about the latter but can at least help with the former by posting his brilliance. You can find more at Andrew’s...
