by Bruce Turkel | Apr 24, 2007 | Uncategorized
If you care about how destinations market themselves, you’ll find this article from the Chicago Tribune very interesting. Of course, our Miami client is prominently featured. By Alfred Borcover Special to the Tribune Published April 15, 2007 With billions of...
by Bruce Turkel | Apr 24, 2007 | Branding
“Selling to a company IS different than selling to a consumer. But there are some fundamental principles all ads should follow.” We’ve been promoting the idea that B2B Advertising (Business-To-Business) is really C2C (Consumer-To-Consumer) for a long time. Now...
by Bruce Turkel | Mar 30, 2007 | Uncategorized
After 350 years of accepting that an apple will inevitably fall because of gravity, Steve Jobs has created his own theory. ABC News reports that Apple has now broken into the travel industry by negotiating deals with several airlines to make their planes “iPod...
by Bruce Turkel | Feb 14, 2007 | Branding, Bruce Turkel, Marketing & Advertising
3. Make It Simple. How many times have you seen an ad and walked away thinking, “What on earth were they talking about? ” If the message isn’t to the point, consumers simply won’t take the time to figure it out. They have much better ways to spend their time.Of...
