by Bruce Turkel | Sep 5, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. My Favorite Jimmy Buffett Story. If you grew up in South Florida when I did, Jimmy Buffett was simply a part of your life. My dad was a big folk music fan and had two of Buffett’s albums, A White Sport Coat and a Pink Crustacean and Living...
by Bruce Turkel | Aug 14, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. Steal Smart Each week I receive a blog on direct marketing by industry maven Denny Hatch. Hatch’s posts are packed with practical, proven ideas that improve my outreach efforts. Chances are, you’ve been entranced by some of the techniques I...
by Bruce Turkel | Jul 19, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. The Dichotomy of Choice and Control We humans love choice and control. We want to do what we want to do when we want to do it. Why? We’re individuals. We don’t like people telling us what to do. “Lead. Follow. Or get the hell out of the...
by Bruce Turkel | Jul 5, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. Customer Service. Less than 20 years ago, the key to selling yourself and demonstrating good customer service was to promote how great you were. After all, if you didn’t blow your own horn, who would? Selling yourself was the only way anyone...
by Bruce Turkel | Jun 7, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. Is Santos a Synonym for Lying? In the movie Catch Me If You Can, Leonardo DiCaprio’s character Frank Abagnale Jr., was a con man who made believe he was a Pan Am pilot, a doctor, and a prosecutor. In The Talented Mr. Ripley, Matt Damon’s...