by Bruce Turkel | Jul 19, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. The Dichotomy of Choice and Control We humans love choice and control. We want to do what we want to do when we want to do it. Why? We’re individuals. We don’t like people telling us what to do. “Lead. Follow. Or get the hell out of the...
by Bruce Turkel | Jul 5, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. Customer Service. Less than 20 years ago, the key to selling yourself and demonstrating good customer service was to promote how great you were. After all, if you didn’t blow your own horn, who would? Selling yourself was the only way anyone...
by Bruce Turkel | Jun 7, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. Is Santos a Synonym for Lying? In the movie Catch Me If You Can, Leonardo DiCaprio’s character Frank Abagnale Jr., was a con man who made believe he was a Pan Am pilot, a doctor, and a prosecutor. In The Talented Mr. Ripley, Matt Damon’s...
by Bruce Turkel | May 23, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. What do Kiss and Bobby Ingram have in common? During her introduction to the 2023 UBA conference I spoke at in Brussels last month, our emcee told us that Kiss had played on the same stage in the arena. So when it was my turn to speak, I...
by Bruce Turkel | Apr 24, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Sales
Shameless Selling. I had to go all the way to Croatia to learn about Shameless Selling. On a small pedestrian passageway high up in Dubrovnik’s Old Town, Frano Banić (pronounced “Ban-ich”) runs his family’s small restaurant. Frano’s responsibilities include...
