by Bruce Turkel | Jun 7, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Ogden Nash is known for short, glib poetry such as “The Turtle:”The turtle lives ‘twixt plated decks Which practically conceal its sex. I think it clever of the turtle In such a fix to be so fertile. And “The Canary:” The song of canaries Never varies, And when...
by Bruce Turkel | May 28, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Last week Yum Brands’ (YUM) Taco Bell and Pizza Hut chains made a big announcement. They are going to remove “most” artificial ingredients from their food products “by July” (Pizza Hut) or “by 2017” (Taco Bell) “where possible.” According to AP, “Instead of ‘black...
by Bruce Turkel | Apr 27, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Have you made bouillabaisse lately? It’s the traditional Provençal fish stew from the port city of Marseille. To make one you fill a pot with all kinds of fresh seafood including fish, mussels, clams, octopus, and langoustines and a whole mess of vegetables such as...
by Bruce Turkel | Apr 20, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Cribbing from Barack Obama’s success in the polling place in 2008 and 2012, it seems virtually every candidate in the 2016 election wants to develop a presidential brand and has released a campaign logo. Leaving our varied and ardent opinions of the candidates behind,...
by Bruce Turkel | Apr 5, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
A recent story on public radio talked about the logistics of pursuing smugglers of coveted black rhino horns. The officer interviewed made the point that the discoveries made in this case also helped uncover smugglers of guns, drugs, and even human traffickers. His...
