by Bruce Turkel | Jul 23, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
David and I were at the gym the other day talking about a race we had run in the Everglades. He was congratulating me on my performance when I pointed out how much better he did than I. “It was a great race,” he said, “You and I did the same thing.” “What are you...
by Bruce Turkel | Jun 3, 2013 | Branding, Bruce Turkel, Marketing & Advertising
This email exchange is almost all verbatim. I removed the names and identifiable facts. Potential Client: “It was a pleasure visiting your website and speaking with you today, Bruce. I have attached our ad agency RFP (Request For Proposal). We look forward to your...
by Bruce Turkel | May 20, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
My fifth grade teacher Juliette Polichetti used to say, “If you don’t know what you don’t know then you don’t know.” And while you could argue that that’s another way of explaining that ignorance is bliss, I don’t think that’s what Miss Polichetti had in mind. When I...
by Bruce Turkel | Apr 2, 2013 | Branding, Keynote speaking
From The New York Times: “The (Volkswagen) Beetle was a revolutionary car that changed how people thought about mass-market transportation. As dedicated as the Beetle was to simplicity, the (Toyota) Prius is equally focused on fuel economy. Typically, cars that obsess...
by Bruce Turkel | Mar 12, 2013 | Branding, Keynote speaking, Marketing & Advertising
Our Monday morning run takes us through Matheson Hammock Park and out to the marina, a small spit of land that juts out into Biscayne Bay. If you stand just so, you can look out across the endless bay and see the same unspoiled vista that the Tequesta Indians enjoyed...
