by Bruce Turkel | Jul 6, 2010 | Uncategorized
Lots of articles on social media talk about how critical a blog is to a business’ online strategy. The old edict of “publish or perish” has been embraced and updated to include tweets, Facebook and LinkedIn updates and an increasingly ubiquitous barrage of blog...
by Bruce Turkel | Feb 1, 2010 | Uncategorized
Everyone I know has been asking my take on Apple’s name for their new device – the iPad. Frankly I think the naming choice is typical Apple M.O. — they pick the name they want and damn the torpedoes. It’s a take on the old riddle: Q: Where does a 900 lb....
by Bruce Turkel | Jan 12, 2010 | Uncategorized
Today a TV business pundit asked if the Tiger Woods’ situation had poisoned the spokesman well for everyone. Unfortunately, I don’t think so. Many unsophisticated marketers use it because the spokesperson model of advertising is usually an easy way for a...
by Bruce Turkel | Dec 21, 2009 | Uncategorized
Because my birthday is in December, my friend Karen Hirschfeld never forgets to send me her sentence completion exercises to help recap the old year and get ready for the new one. This year, thanks to the power of social media, I can share this great year-end tool...
by Bruce Turkel | Dec 8, 2009 | Uncategorized
I was meeting with a potential client today and all they wanted to hear about was what we could do for them in Social Media. After answering their questions about Twitter, Facebook and Trip Advisor and showing them some of the successful SM programs we’ve run, I...
