by Bruce Turkel | Mar 19, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video The Power of Simplicity Many years ago, I was sitting in an office with a tattooed art director dressed in Hell’s Angel denim, leather, and chrome long before it was fashionable. Despite his intimidating appearance, he was fiercely...
by Bruce Turkel | Mar 12, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video An Ironic Sales Technique Years ago, a good friend was invited to speak at one of those big motivational speaker events. You know the kind: They advertise celebrity speakers such as George W. Bush, Mr. T, and one famous Southern college...
by Bruce Turkel | Feb 27, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video Bad Publicity The speaker at the workshop opened her talk with, “It’s a funny story…” “…I went to the funeral of an old student of mine. She died when she was 48… so it was sad, but it’s a funny story.” Wait…? What…? I’ve never ever...
by Bruce Turkel | Nov 14, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video Do You Want What You Say You Want? A friend of mine (let’s call her Lauren) runs a successful design firm in a large West Coast city. Lauren’s wife, a renowned physician, is a few years older and retired last year after enjoying the...
by Bruce Turkel | Oct 2, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video What’s the best way to get hired? Anyone directly involved in sales, marketing, leadership, or customer service, as well as anyone who produces art, music, professional services, or any other commercial product or service, has asked...
