The Art of Story Selling

Many people who make speeches and presentations think speaking is about communicating facts. Because they’ve read books on public speaking or have listened to the old three-step plan for making a presentation, “Tell them what you’re going to tell them, tell them, tell...

There Is No Box.

In last Wednesday’s USA TODAY, there was an article titled, “Funeral homes discover new life.” It described a new trend across the country where traditional funeral homes are marketing their centers “not just as a place to mourn the dead, but as sites for events...

Beware of the Bazookas!!

Technology has changed everything. And in last week’s blog post, The Five Rules for Creative Success in 2011, we talked about the five factors we’ll need to deal with in order to manage for results in the brave new world: 1      The Future Started Yesterday – Online...

The Five Rules for Creative Success in 2011

Seems like many of the blogs I read just posted their best or worst of lists for 2010. I thought maybe it would be a little more useful to create a list of five important ideas for marketing success in 2011. 1 The Future Started Yesterday. When I speak on social media...

Everyone Wants To Publish A Book.

Every speaker I meet on the circuit thinks they’d be more successful if only they published a book. People I meet at cocktail parties and networking events want to know how I got my books published because they all “have a book in them.” Even published authors only...
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