by Bruce Turkel | Nov 9, 2021 | All About Them, Branding, Building Brand Value, Is That All There Is?, Marketing & Advertising
Click HERE to watch the video. Quick – what is the first classical music masterpiece that you can think of where you know the title, can name the composer, and can even sing the piece’s main motif or theme? Got it? If you’re like most people I’ve asked, you answer is...
by Bruce Turkel | May 25, 2021 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE if you’d rather watch the video. According to Kerryn Higgs’ book, “Collision Course: Endless Growth on a Finite Planet”, the notion of humans as consumers first took shape before World War I, but became commonplace in America in the 1920s. For many,...
by marketing.bruceturkel | Jul 17, 2019 | Branding, Building Brand Value
Because I believe so strongly in making my brand All About Them, I sometimes have to remind myself to take a step back from pontificating about building brand value. Instead, I need to spend more time understanding the issues and concerns my clients and readers have...
by Bruce Turkel | May 15, 2018 | Branding, Building Brand Value
For years Google has crowed about their code of conduct, “Don’t be evil.” In 2015 they doubled down on the concept, if not the actual words, when they introduced their new tagline “Do the right thing.” As the company explains in their code of conduct,...
by Bruce Turkel | Jun 19, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Writing A Great Tagline Last night I noticed that Lexus has a new tagline. Even though I don’t drive one of their cars, I am a big fan of the company and their advertising. That’s because Lexus and their marketing professionals clearly understood the All About Them...
