by Bruce Turkel | Apr 1, 2010 | Uncategorized
A few weeks ago I spoke at the Center for Non Profit Management at the University of Miami. While my subject was about branding non-profits, one of the biggest concerns the attendees had was about their finances. Not necessarily about how to raise money but instead...
by Bruce Turkel | Mar 16, 2010 | Uncategorized
Pardon my rant but what is it about people who don’t return phone calls? Over the last few weeks I’ve added a few names to my To Do list — people I need to call to follow up on a meeting or presentation, pitch for new business, check on a proposal. Even someone...
by Bruce Turkel | Mar 8, 2010 | Uncategorized
Toyota did irreparable harm to their brand because they violated the pact they made with their consumer based on their core competency – durability. If Hyundai’s and Kia’s are cheaper, we don’t mind. If your Toyota is passed by a BMW or a Mazda, that’s...
by Bruce Turkel | Mar 1, 2010 | Uncategorized
If the American population makes up the greatest marketplace in the world then the race for the office of president of the United States is the greatest consumer campaign in the world. BMW, “The Ultimate Driving Machine,” uses four words to promote their brand....
by Bruce Turkel | Jan 13, 2010 | Uncategorized
My friend Andrew Jaffee writes the kinds of articles that make me wish everyone could read them and that I had written them. I can’t do much about the latter but can at least help with the former by posting his brilliance. You can find more at Andrew’s...
