Twittering, Jiwaiing, Taotaoing

“The biggest reason, especially for anyone looking to increase PR, is that Twitter gives you an easily broadcast, unique URL to an audience primed to receive messages of that very kind. Greetings Friends, Which social networking site you should be a part of and why?...

THAT’S What I Wanted To Tell You About.

Last week I did a one hour interview on a local radio station. But that’s not what I want to tell you about. This week the program director of a national radio show asked if I had any samples of interviews I’d done he could listen to. But that’s not...

Fishing For New Business

I was talking to Mark, my new business guy, and he wanted to know if I respond to the new business leads I find with Google Alerts. When I told him I do, he asked what my success rate was. It didn’t take a second of thought to come up with the answer – almost...

Twitter Comes Full Circle

A couple days ago I posted a notice on Twitter that I was speaking at the SMPS (Society for Marketing Professional Services) and invited my Twitter followers to attend. John David, principal in David & Garcia PR took me up on my offer. On the way there I checked...

A Love Letter From A Client (Sort Of)

A childhood friend of mine runs a very advanced consulting business. He recently confessed that he wasn’t getting enough leads and wasn’t converting those he did get into sales.We spent a few hours applying the seven points of Building Brand Value to his...
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