by Bruce Turkel | Oct 25, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Travel Technology. Greetings from Faro in the heart of the Portuguese Algarve. We just spent a week in Lisbon and Porto. Now we’re touring the southwest corner of the country before we drive across the border Portugal shares with Spain. We’ll be heading on to Seville...
by Bruce Turkel | Oct 18, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Branding the President of The United StatesCan you take off your partisan hat long enough to discover something so vital it will substantially improve your performance and your business? If you’re nodding yes please read on. Every four years Americans (and those who...
by Bruce Turkel | Oct 11, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Trump and Samsung.By now you’ve probably heard the joke about Trump and Samsung: What do the Samsung Galaxy Note 7 and Donald Trump have in common? One overheats for no reason, spontaneously bursts into flames, and is creating a disastrous situation for its...
by Bruce Turkel | Sep 20, 2016 | All About Them, Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Local Politics Because “all politics are local,” today I want to talk about local politics. It’s easy to understand that between state congressional races, city and county commission seats, judge appointments, and more, local races can be very confusing and hard to...
by Bruce Turkel | Sep 9, 2016 | All About Them, Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Today it’s time to talk about the third P of creating an All About Them brand, positioning. After all, once you’ve dealt with Price and Product, it’s important to understand what your product stands for. Here’s what your product doesn’t stand for: the function of what...
