by Bruce Turkel | Jul 27, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Believe In Your BrandI’m sitting with a potential client who is building a nascent software company that might – or might not – be the next great discovery in his particular industry. The problem is Mr. Entrepreneur just got back from his investment road show and he’s...
by Bruce Turkel | Mar 29, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
On simplicity: Many years ago I was in an office with a tattooed art director who dressed in Hell’s Angel denim, leather, and chrome long before it was fashionable. Despite his intimidating appearance he was fiercely soft spoken about his work. One day, dressed in his...
by Bruce Turkel | Sep 10, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
I don’t usually use this space to rant. I try to be thoughtful, even-tempered, and even a bit circumspect in what I write about here. But today I’m typing this post with my teeth firmly clenched together and my fingers smacking the keyboard. A few months ago I spoke...
by Bruce Turkel | Aug 13, 2012 | Branding
Every day I get emails from salesmen asking me to forward their note to the “proper person in my office” who handles whatever it is that they’re selling. I’ll bet you do too. Do they think we’re going to drop what we’re doing and bird-dog their sales leads for them?...
by Bruce Turkel | Mar 6, 2012 | Uncategorized
We’re sitting in the large conference room of a Fortune 500 company in a small town somewhere in the Northeast. The company has filled the room with their best thinkers — the president of industrial products, their CIO and CMO and the VPs of marketing, product...
