The Tools Change. The Rules Don’t.

Have you noticed what’s going on? Everything might seem pretty normal but without noticing, the world of media and marketing continues to change at lightning speed. Without warning, the newly crowned Holy Trinity of social media marketing — Twitter, Facebook,...

The Power of the Brand

I’m sitting in a marketing committee meeting at the Greater Miami Convention & Visitors Bureau (GMCVB). The GMCVB is a very long-term client of ours and a great example of a client who ‘gets it.’ As with most committee meetings, we go around the room and each...

How To Make Money From Blogging.

It was in middle school literature classes that literary tools such as onomatopoeia, sarcasm, and symbolism, were first introduced. I had already learned about onomatopoeia from Mad magazine where the sound effects balloon blasting out of a shotgun in a saloon read,...

CONCEPTICIDE

Do you know where good ideas come from? Don’t feel bad, neither do I. Surprising, perhaps, considering my advertising agency is responsible for coming up with great ideas for our clients every single day. I know how to present ideas; I know how to sell ideas. And like...

I Am Ready For Death

Owen Frager’s compelling review of Social Media’s significance: As Iranians defy Supreme Leader Ayatollah Ali Khamenei’s warning that there will be blood on the streets of Tehran if there are continued protests, it’s now clear that there are indeed...
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