by Bruce Turkel | Jul 27, 2021 | All About Them, Is That All There Is?, Leadership
Last week I told you a little bit about the new book I’m writing. The book is mostly done. I submitted nearly 400 typewritten pages to my editor about two months ago. He very quickly informed me that 400 pages would equal a ±700-page volume and that nobody would...
by marketing.bruceturkel | Apr 3, 2019 | All About Them, Branding, Marketing & Advertising
How often have you left a negotiation or a personal meeting and thought you’d like to be a fly on the wall and hear what’s going on when you’re not there? Of course, it’s always been a reality for famous people. For example, when they act in a show or play a concert...
by Bruce Turkel | Mar 20, 2018 | Uncategorized
Seeing Through Transparency Legends and fairy tales have always been a great way of looking at what society finds both frightening or exemplary. For example, back in Medieval times, the plagues that spread unseen contagion fed the original vampire legends. And as...
by Bruce Turkel | Jan 31, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Brand Battlefield The Trump administration banned immigration from seven predominately Muslim countries. Two days later Starbucks’ chairman and chief executive officer, Howard Schultz, marched onto the brand battlefield and promised the company will hire 10,000...
by Bruce Turkel | Feb 15, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Last Friday’s edition of The New York Times included two stories on the trouble with transparency that few readers probably connected even though the problem affects all of us. One article was about how Brian Williams “misremembered” his flight on a United States...
