The Greatest Advertising Agency in the World

A few weeks ago I posted the question, What Business Are You In?  I got lots of answers, both on and off the comment section of the blog. Many of them were very insightful — most readers understand that the reason their customers buy from them is often quite different...

Physician, Heal Thyself

I was sitting at the table at a conference recently, listening to a world-renowned speaker talking about differentiating business brands. The young woman who raised her hand to ask a question was going on and on about her business problems and her personal problems;...

The Four “A”s Of Travel Marketing

In the last few weeks I've had a particularly busy travel schedule. I've spoken at conferences in Anaheim, San Francisco, New York, Houston, and twice in San Juan. Over the next few weeks, I'll be visiting Texas, New Jersey, Colorado and Mallorca and even more places...

Tourism. The Rodney Dangerfield of Industries.

After almost every punch line, a googly-eyed, sweating Rodney Dangerfield would tug at his tie and utter his famous line, “Awww, I don't get no respect.” Seems to me the entire travel and tourism industry could do the same thing. Tourism is a trade that encompasses so...
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