by Bruce Turkel | Jul 14, 2021 | All About Them, Branding, Bruce Turkel, Is That All There Is?, Leadership
Will doing what you did before the pandemic get you where you want to go now, or should you try something new? And if your answer is a resounding “YES,” then what do you think you should try next? Please leave a comment and tell us — I’d love to hear from you....
by Bruce Turkel | May 18, 2021 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE if you’d rather watch the video. Years ago I was up in the Berkshires and saw Tom Rush play at an afternoon concert outside of Dalton, Massachusetts. Because it was an open air gig in a beautiful pasture, it was easy to talk with him...
by Bruce Turkel | Apr 14, 2021 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE if you’d rather watch the video. It’s an interesting modern phenomenon – customers and collectors attach significant value to products and places that excelled in specific functions even though those same people place little value on those...
by Bruce Turkel | Dec 16, 2020 | All About Them, Bruce Turkel, Uncategorized
There’s an old story about the two footwear salespeople who were sent to a tropical island: After spending a day walking around the island looking for opportunities, the first salesperson emailed the home office: “Sending my samples back ASAP. No one here wears...
by Bruce Turkel | Dec 1, 2020 | Is That All There Is?, Uncategorized
What is Thanksgiving all about? Forget the turkey and the stuffing, forget the apocryphal story of the Pilgrims and their native Americans dinner guests, try to even forget about the cranberry sauce and the pumpkin pie. The real meaning of Thanksgiving is right there...
