by Bruce Turkel | Nov 29, 2007 | Uncategorized
As our own Mark Trueblood put it, this is very brave advertising for a travel insurance company. Does this make you think about travel insurance?
by Bruce Turkel | Sep 21, 2007 | Uncategorized
VIA Lost Weekend The travel industry is fond of its buzz phrases, such as ‘Venice of the North or South, East and West to denote anywhere from Birmingham, England, to Wroclaw, Poland, or ‘adventure travel’, to describe everything from a one-man, one-armed expedition...
by Bruce Turkel | May 2, 2007 | Branding
We spend our lives marketing the travel industry and destinations and yet it was my client, Bill Talbert, the president of the Greater Miami Convention and Visitors Bureau who showed me this genius bit of architecture that was hidden in plain view. Why EVERY hotel...
by Bruce Turkel | Apr 24, 2007 | Uncategorized
If you care about how destinations market themselves, you’ll find this article from the Chicago Tribune very interesting. Of course, our Miami client is prominently featured. By Alfred Borcover Special to the Tribune Published April 15, 2007 With billions of...
by Bruce Turkel | Apr 21, 2007 | Branding
“The Travel Industry Association is aiming for February 2008 as the launch date for DiscoverAmerica.com — the country’s official travel and tourism Web site. Initially the URL will target the five biggest sources of international visitors — United Kingdom, Japan,...
