by Bruce Turkel | Jun 18, 2008 | Marketing & Advertising, Uncategorized
TURKEL’s new Miami campaign was featured on the front page of the Miami Herald recently. And although the story was brilliantly written by Doug Hanks, we thought we’d share some of the insight that made the campaign possible. Miami’s new positioning...
by Bruce Turkel | Mar 20, 2008 | Uncategorized
Those of you who know how much I travel also know that I’m pretty compulsive about what I take with me — after all, I believe there’s only two kinds of luggage: Carry on and Lost. So when Doug Hanks called me for an interview for his “On The...
by Bruce Turkel | Mar 18, 2008 | Uncategorized
VIA NYT First came the kiosk, a strange addition to airport terminals when Continental Airlines began offering it as a check-in option in 1995. It was followed by Web check-in, introduced by Alaska Airlines in 1999. Now, with 80 percent of passengers using these...
by Bruce Turkel | Nov 29, 2007 | Uncategorized
As our own Mark Trueblood put it, this is very brave advertising for a travel insurance company. Does this make you think about travel insurance?
by Bruce Turkel | Sep 21, 2007 | Uncategorized
VIA Lost Weekend The travel industry is fond of its buzz phrases, such as ‘Venice of the North or South, East and West to denote anywhere from Birmingham, England, to Wroclaw, Poland, or ‘adventure travel’, to describe everything from a one-man, one-armed expedition...
