by Bruce Turkel | Aug 25, 2025 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Cracker Barrel’s Logo Backlash Isn’t the Point. Brand Responsibility Is. Why Responsible Rebrands Protect Customers, Employees, Shareholders, and Culture Click HERE to watch: Cracker Barrel’s Logo Backlash Isn’t the Point Cracker Barrel recently rolled out a rebrand...
by Bruce Turkel | Jul 27, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Airbnb, the online vacation rental service that now controls more hotel rooms than all of the major hotel companies combined, introduced a new logo last week. The response from the blogosphere and myriad branding experts” was immediate and negative. Apparently, the...
