Roots

My daughter and I came home from Publix the other day with a trunk full of groceries. When we dumped the bags on the kitchen counter we realized we had forgotten the basil and almond paste. Whole Foods is a lot closer to our house than Publix, so we shot over there to...

The Mrs. Kravitz Effect in Social Media

If you are a baby boomer like I am, you probably remember the 60s television show, Bewitched. Mrs. Kravitz was the busybody next-door neighbor of the sitcom’s main characters, Darren and Samantha Stevens. Mrs. Kravitz was extremely nosy; always peeking through...

Brands bruised in battered economy

World’s 2 most valuable brands: Coca-Cola, IBM By Emily Fredrix/The Associated Press/September 18, 2009 Consumers lost trust in brands this year as the recession deepened, according to an industry report released Thursday, although longtime staples Coca-Cola and...

A Love Letter From A Client (Sort Of)

A childhood friend of mine runs a very advanced consulting business. He recently confessed that he wasn’t getting enough leads and wasn’t converting those he did get into sales.We spent a few hours applying the seven points of Building Brand Value to his...
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