by Bruce Turkel | Jun 18, 2008 | Marketing & Advertising, Uncategorized
TURKEL’s new Miami campaign was featured on the front page of the Miami Herald recently. And although the story was brilliantly written by Doug Hanks, we thought we’d share some of the insight that made the campaign possible. Miami’s new positioning...
by Bruce Turkel | Dec 3, 2007 | Branding
Want to build a brand that will mean more to your members than their morning coffee? The first step is to understand that it’s not really about branding at all—it’s about building a relationship. By: Bruce Turkel Starbucks equals community. Apple equals cool. BMW...
by Bruce Turkel | May 23, 2007 | Branding
Yesterday I wrote about Costa Cruise Line simultaneously introducing their new ship, The Serena, in the real world and in the virtual world (See post VIA Turkel Talks).Building brand value with their Second Life introduction, Costa worked together with their Italian...
by Bruce Turkel | May 7, 2007 | Branding
Recent weather disasters in Kansas, New Orleans, Mississippi, Europe and so on should remind every destination, DMA, hotel group and others about the critical importance of a crises recovery plan. Tux Turkel (no relation as far as I know) wrote a very good article on...
by Bruce Turkel | May 4, 2007 | Uncategorized
Yesterday was an historic day for supporters of fair elections in Florida and our nation.The Florida State Legislature has passed a bill to reform Florida’s faulty voting system. Read the Miami Herald Article here As posted a few days ago here, Turkel partnered...
