by Bruce Turkel | Feb 27, 2009 | Uncategorized
Randy Gage wrote this and it’s the best thing I’ve read about Twitter yet. I think it’s so good I’m reprinting it in its entirety. Thank you, Randy. By Randy Gage February 27th, 2009 So last December I loaded up the car with books, CDs and...
by Bruce Turkel | Feb 26, 2009 | Uncategorized
Maybe you’ve noticed the cryptic messages just to the left of this column. And maybe you’ve wondered what they are. Let me tell you — they are my Twitter posts. Every year on the Internet, something breaks out in a huge way. And those that ride it...
by Bruce Turkel | Sep 24, 2008 | Bruce Turkel
Creativity video segment for Samsung with Romero Britto, Bruce Turkel, Rene Ruiz and Karem Rashid. Full video here.
by Bruce Turkel | Jun 18, 2008 | Marketing & Advertising, Uncategorized
TURKEL’s new Miami campaign was featured on the front page of the Miami Herald recently. And although the story was brilliantly written by Doug Hanks, we thought we’d share some of the insight that made the campaign possible. Miami’s new positioning...
by Bruce Turkel | Dec 3, 2007 | Branding
Want to build a brand that will mean more to your members than their morning coffee? The first step is to understand that it’s not really about branding at all—it’s about building a relationship. By: Bruce Turkel Starbucks equals community. Apple equals cool. BMW...
