by Bruce Turkel | Dec 20, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Is Elon Musk Destroying Tesla’s Brand? Quick. How many auto company CEOs can you name? Chances are you came up with a few dead ones – Henry Ford, Ferdinand Porsche, Enzo Ferrari, and Lee Iacocca – and only one live one – Elon Musk, CEO...
by Bruce Turkel | Nov 2, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Let’s talk about repetition and learning. Intel did it. And then they did it over and over and over again. They tacked a few seconds on the end of almost every major computer company’s TV ads with a directive to buy a computer...
by Bruce Turkel | Sep 6, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?, Keynote speaking, Marketing & Advertising
Click HERE to watch video. What is the opposite of instant gratification? When I was a kid back in the dark ages of transistor radios there was no instant gratification. If a friend told me about a cool new song I had to hear, I’d tune in to WQAM and wait at...
by Bruce Turkel | May 17, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?, Keynote speaking, Marketing & Advertising
Click HERE to watch video. Elon Musk did it to Us Again!! By now you’d have to be living under a rock to not know that Elon Musk announced he was going to buy Twitter for 44 billion dollars. Yes, you heard it correctly. That’s billion, with a capital...
by Bruce Turkel | Feb 2, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?
Click HERE to watch the video. Neil Young told Spotify that if they didn’t remove Joe Rogan’s podcast from their service, they could no longer carry his music. Within a day or two, Joni Mitchell and Nils Lofgren followed suit. By the time you read this,...
