by Bruce Turkel | Mar 18, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Brainstorm: Do You Suffer From an I Infection? How do you feel when you have a brainstorm? Something you never thought of before suddenly becomes clear and powerful and takes over your consciousness. And if the idea is huge, it becomes all...
by Bruce Turkel | Mar 7, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Selling to B2B businesses. It’s always fascinating to me when people ask if I can create strategic messages for their business-to-business companies. They ask with the thought that while business-to-consumer (B2C) companies sell to...
by Bruce Turkel | Feb 28, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. People HATE to be sold. If you spend your life in advertising and marketing, sooner or later, it dawns on you that your entire career has focused on three things: Finding prospects, Attracting customers, and Closing sales. If you spend...
by Bruce Turkel | Feb 14, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. The Power of ChatGPT. According to the book The Printing Revolution in Early Modern Europe, back in the 1440s, “…the first craftsmen to introduce printing in Italy (and in France and Spain) came from Germany. These pioneers were followed by...
by Bruce Turkel | Jan 10, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Your Function is Cost of Entry You’ve spent most of your life getting really good at what you do. College, maybe graduate school, an internship, entry-level jobs, climbing up the ladder – learning, improving your skills, honing your...
