by Bruce Turkel | Feb 21, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Foreplay starts in the morning. I have a buddy who told me about a disagreement he had with his girlfriend. The two of them weren’t getting along and hadn’t been nice to each other throughout the day. But after dinner was done and the dishes were put away, he started...
by Bruce Turkel | Feb 13, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Transcend politics. Companies including Uber, Lyft, Under Armor, Starbucks, Coca-Cola, Nike, and Anheuser Busch have all found themselves on one side or the other of the current chasm of political polarization. Celebrities including Beyoncé, Steph Curry, The Rock, Tom...
by Bruce Turkel | Jan 9, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Experience Economy We live in a consumer society. Companies produce products and incent consumers to purchase. Media and marketing professionals build programs to create desire for those products, giving consumers more and more reasons to buy. And mass culture is...
by Bruce Turkel | Jan 3, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Forgive and forget. I just read this post from my parenting guru, David Altshuler, and I thought it was meaningful and important enough to share with you. Next week we’ll get back to the subject of building brand value and making it All About Them, this week...
by Bruce Turkel | Dec 27, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Do You Know What You Want To Do? When I went to college I wanted to study art and design. But after a lot of thought I decided I’d be better off getting a business degree. It wasn’t until Introduction to Accounting with professor Doug Snowball that I discovered...
