by Bruce Turkel | Oct 28, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Brand value is the degree to which an individual or organization’s identity is recognized and valued by others. As such, it is not a single static measure. Rather it’s a dynamically fluid asset that is constantly increasing or decreasing. A good way to illustrate the...
by Bruce Turkel | Sep 24, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Have you upgraded to iOS 7 yet? If you’re an Apple iPhone or iPad user you know what I’m talking about (if you aren’t an Apple user, indulge me please and read on. You’ll catch on quickly.) iOS 7 is Apple’s chief of design Jonathan Ive’s first public shot at...
by Bruce Turkel | Sep 15, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
My friend Phil Allen, brilliant lawyer and blazing lead guitar player for The Southbound Suspects, told me this story: The defense attorney was questioning the prosecution’s star witness. “So you say you actually saw my client bite off the victim’s ear in the bar...
by Bruce Turkel | Aug 19, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Last month I presented the keynote speech on building brands at the NSA Annual Convention in Philadelphia. Before you glance over your shoulder or check if your phone is tapped, this NSA stands for the National Speakers Association NOT the National Security Agency. Or...
by Bruce Turkel | Jun 18, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
When I was in high school one of my part-time jobs was working as a bagboy at the local supermarket. Even though the walls were plastered with signs that said, “Carry-out is a Publix service. No tipping please,” we bagboys stuffed our pockets with the single dollar...
