by Bruce Turkel | Jan 10, 2011 | Uncategorized
Technology has changed everything. And in last week’s blog post, The Five Rules for Creative Success in 2011, we talked about the five factors we’ll need to deal with in order to manage for results in the brave new world: 1 The Future Started Yesterday – Online...
by Bruce Turkel | Oct 19, 2010 | Uncategorized
I’m sitting here in the mezzanine level of the Grand Ballroom in Collingswood, New Jersey, waiting for my turn to get up in front of the crowd and talk about Building Brand Value. It’s interesting to be in the balcony of this restored Scottish Rite temple watching the...
by Bruce Turkel | Oct 11, 2010 | Uncategorized
I like to run. I don’t like to lift weights. That’s why I’m skinny and train for marathons instead of being big and buff. But this morning during my training run it occurred to me that the two sports have something very profound in common. Quite simply, there’s no...
by Bruce Turkel | Sep 13, 2010 | Uncategorized
We were just finishing up our run the other day and my friend, educational consultant David Altshuler, was talking about his son Ellory’s cross-country team. David said he likes cross-country because it’s a sport where you can really prove what you’re capable of...
by Bruce Turkel | Sep 7, 2010 | Uncategorized
Back in March I wrote about how Toyota did irreparable harm to their brand because they violated the pact they made with their consumer by not delivering on their core competency – durability. If Hyundai and Kia cars are cheaper, we don’t mind. If a Toyota is passed...
