by Bruce Turkel | Jul 19, 2010 | Uncategorized
Last week I travelled to Racine, Wisconsin to do a much-anticipated job for SC Johnson. As Dan Fogelberg sang, “The audiences were heavenly but the travelling was hell.” I’ll spare you the long drawn out story of my travel travails but suffice to say I wound up...
by Bruce Turkel | Jul 6, 2010 | Uncategorized
Lots of articles on social media talk about how critical a blog is to a business’ online strategy. The old edict of “publish or perish” has been embraced and updated to include tweets, Facebook and LinkedIn updates and an increasingly ubiquitous barrage of blog...
by Bruce Turkel | Jun 7, 2010 | Uncategorized
Right now the oil moving inexorably towards our coastline is on everybody’s mind. The media has created the 24-hour news feed, the battle lines have been drawn between BP and the pelicans, and consumers are hanging onto the edges of their seats for the next update....
by Bruce Turkel | Apr 1, 2010 | Uncategorized
A few weeks ago I spoke at the Center for Non Profit Management at the University of Miami. While my subject was about branding non-profits, one of the biggest concerns the attendees had was about their finances. Not necessarily about how to raise money but instead...
by Bruce Turkel | Mar 8, 2010 | Uncategorized
Toyota did irreparable harm to their brand because they violated the pact they made with their consumer based on their core competency – durability. If Hyundai’s and Kia’s are cheaper, we don’t mind. If your Toyota is passed by a BMW or a Mazda, that’s...
