by Bruce Turkel | Jul 22, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video. Turning Errors Into Lessons What I learned today… My plan was to run the almost seven-mile trail that wraps itself around the water at Donner Lake State Park in Truckee, California. But at about two and a half miles out, it dawned on me...
by Bruce Turkel | Jul 17, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video. The Revolution Will Not Be Televised was recorded by Gil Scott-Heron more than 50 years ago. The song’s lyrics were about several popular contemporary television series, advertising slogans, and snippets of news coverage that...
by Bruce Turkel | Feb 27, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video Bad Publicity The speaker at the workshop opened her talk with, “It’s a funny story…” “…I went to the funeral of an old student of mine. She died when she was 48… so it was sad, but it’s a funny story.” Wait…? What…?...
by Bruce Turkel | Feb 21, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video Super Bowl Halftime Show Last week, we talked about the Super Bowl Commercials. This week, let’s talk about the Super Bowl halftime show. Before we jump into this discussion, let me establish my credentials on the subject. I am a...
by Bruce Turkel | Feb 12, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video Super Bowl Commercials Maybe I’m getting old and cranky (it’s okay; you won’t be the first to say it), but I thought this year’s Super Bowl commercials were pretty terrible. Of the 57 commercials aired, there...
